Larger in scale and more detailed. If Larger and more challenging is what you're after ICONX is perfect for you! Make a BIG impression with our premium line of DIY metal models. From steel sheets to 3D models this ICONX collection offers a larger size with enhanced detail. Is a giant Ferris wheel on the South Bank of the River Thames in London. Also known as the Millennium Wheel its official name was originally the British Airways London Eye then the Merlin Entertainments London Eye between January 2011 and August 2014 the EDF Energy London Eye and is now called the London Eye.